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Check out these selected articles from some of
the best thinkers in the email marketing space. Gain a deeper understanding
of email marketing and leverage it in your own business. |
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The
Power of Permission
Why capturing client permission is the first step in email optimization.
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The Three T's of Email Marketing:
Timing,
Testing
and Tracking
Email marketing can be highly optimized by focusing on the frequency
of emails (timing), by testing subject lines, content, and offers,
and by analyzing and reacting to real-time tracking statistics. |
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Get
Started with Email Marketing
Dotfusion Express 's five-step "how to" process to help
you begin leveraging the power of email marketing in your business.
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All
Email is Local
A great article by eMarketer's Jonathan Jackson summarizing the explosive
growth of email marketing in the small business sector.
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Seth Godin's Permission
Marketing
Want to learn more about the power of permission? Click to download
the first four chapters of Seth Godin's book - Permission Marketing. |
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Opt-in
Optimizes
Not only is mailing to a "spam list" a bad idea, it is much
less effective than mailing to a permission-based, opt-in list. Use
only opt-in lists and maximize your response rates!
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Yorkdale Shopping Centre
> Grew Squeaky Clean list to 25,000 plus
> Saved printing costs via monthly e-mail
> Forward to Friend e-mail = Fashion Success! |
Passages Fine Art Gallery
> List building plan for points of contact
> Dynamic content for desirable e-mail
> Informed clients = awareness = Art Sales! |
First Canadian Place - O&Y Properties
> Mulitple online list building features
> Client team creates, sends and tracks e-mail
> Direct communications = Closer Community! |
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