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We practice only permission-based, opt-in email
marketing and enforce it with our clients and partners. Since current
spam filtering software erroneously blocks many legitimate emails
as well, we've taken several steps to ensure our clients achieve the
highest possible delivery rates. |
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Spam Filters - The
Basics
The average email user will receive nearly 1,600 unsolicited emails
in 2006, leaving most ISP's and tech departments scrambling to protect
themselves. Most have added filtering mechanisms to block unsolicited
email or "spam." The problem is that filters block not only
spam, but also permission-based email as well.
Delivering even an opt-in email to a recipient's inbox, can be
a daunting task due to the number of potential points of failure.
Four Types of Filters:
1) Content
2) List Quality
3) Volume
4) IP Address
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Maximize Delivery with Dotfusion Express
Dotfusion Express provides permission marketers ways to avoid filtering,
the foremost of which is picking words and phrases carefully. At Dotfusion Express , we've launched several features to enable our clients to communicate
with their customers without their emails being falsely identified
as spam. |
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Content Detective
Dotfusion Express developed a proprietary system called the "Content
Detective" to help our clients ensure that their permission-based
emails avoid being erroneously labeled as spam due to content filtering.
This feature mirrors the logic used by spam filtering software to
identify words, phrases, and patterns that are likely to trigger filters,
then recommends a resolution to each identified problem, before an
email is sent. Content Detective is included free of charge with all
of our products. |
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List Detective
We developed our proprietary "List Detective" to validate
list integrity and ensure that email is only sent to valid addresses.
List Detective scans each address as they are uploaded to our system
checking for known 'seed' addresses that indicate a list may be non-permission
based. If they are found, the email addresses are not uploaded and
the Dotfusion Express Abuse Desk is notified. These include known
unsolicited addresses, planted addresses, and addresses that don't
belong to an individual, such as nospam@, postmaster@ or abuse@. |
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Domain Monitoring
To ensure we don't trigger any volume filters, Dotfusion Express employs domain-level monitoring to manage the number of connections
opened for each ISP domain at any one time. This ensures emails are
delivered at a maximum rate without triggering volume filters at large
ISP's such as AOL or Yahoo. Due to the large percentage of users with
major ISP's, domain monitoring is especially critical for lists over
1 million addresses. |
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ISP Agreements
We have developed white list relationships with key ISP's, anti-spam
organizations, and others to ensure emails sent via our system reach
the intended audience. We are listed on the "white list"
for major ISP's, such as AOL, Juno, Yahoo, Compuserve, NetZero, and
others. Our white list status allows mail sent from our system to
be appropriately delivered to their customers without the potential
for filtering. |
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Abuse Desk Management
One way to get in trouble with the anti-spam community is to avoid
responding to email complaints. Our in-house abuse desk is managed
by a team of email delivery experts and we work on behalf of our clients
to respond to spam complaints received. If necessary, we follow up
with our clients to ensure appropriate permission-based name capture
policies and procedures are in place.
By knowing the efficacy of the name capture practices employed
by our clients, we will defend the validity of the list and name
capture practices to anti-spam organizations. This ensures that
companies following standard opt-in and privacy guidelines can continue
to experience optimal delivery rates. |
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Yorkdale Shopping Centre
> Grew Squeaky Clean list to 25,000 plus
> Saved printing costs via monthly e-mail
> Forward to Friend e-mail = Fashion Success! |
Passages Fine Art Gallery
> List building plan for points of contact
> Dynamic content for desirable e-mail
> Informed clients = awareness = Art Sales! |
First Canadian Place - O&Y Properties
> Mulitple online list building features
> Client team creates, sends and tracks e-mail
> Direct communications = Closer Community! |
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