Click Here to view a larger version
of the Lock and Publish diagram.
1. Create Branded Email
Using ChannelConnect's email creation tools, the corporate marketing
team creates an email branded with company logos, colors, and approved
content.
2. Lock Approved Content
Approved email content can be locked by the corporate marketing
team. Locked content cannot be modified by channel members.
3. Publish Email to Channel Members
Publish your email to selected members of your channel by clicking
on the "publish" icon.
4. Channel Members Localize Email
Each channel member adds copy, images, events, etc. that fit their
local market or product offering. Since corporate content is locked,
channel members can only localize unlocked portions of the email.
5. Channel Members Deliver Email and Track Results
Channel members deliver a localized email to their local subscribers
and track open rates and click-throughs.
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