to view a larger version
of the Dynamic One-to-One diagram.
1. Create Branded Email
Using ChannelConnect's email creation tools, the corporate marketing
team creates an email branded with company logos, colors, and content.
Some content areas are designated as "dynamic" for one-to-one
customization.
2. Create "Localized" Content for
Each Channel Member
Create local content for each of your channel members and load it
into ChannelConnect's Content Library.
3. Assign Subscribers to the Appropriate Channel
Member
In ChannelConnect's subscriber database, associate each subscriber
with their local sales person, store, or distributor.
4. Deliver Email: Dynamic One-to-One Customization
Email is delivered and localized content is inserted dynamically
into the email. Dynamic One-to-One ensures that each email is personalized
with appropriate content and the email address of the local channel
member.
5. Deliver Emails and Track Results
Online tracking is available immediately after the emails are delivered.
In addition, recipients can reply directly to their local sales
person, store, or distributor when they hit "reply" on
the email they have received.
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